Vrin

Verner Soler

ISBN 10: 3039422014 / ISBN 13: 9783039422012

Published by Scheidegger & Spiess Jun 2024, 2024

Neuware -In 1990, Verner Soler, born in the Swiss village of Vrin, in the Canton of Grisons, and educated as a primary school teacher, traveled to Los Angeles. His intended six-month stay turned into thirty years and counting. He studied photography and creative advertising in California, married and raised a child, and became a Creative Director with Saatchi & Saatchi in Los Angeles, where he leads campaigns for major global brands such as Toyota. His native alpine village of 250 inhabitants could not be more different from the metropolis of 3.8 million that has become his new home. Against the odds, Soler has tried for more than three decades to maintain a connection to the place and the people he left behind.Vrin: Home Through an Emigrant's Lens presents Soler's intimate exploration of an emigrant's emotions when confronted with the accelerated changes in the village and its people, which he experiences as if captured in a time-lapse. His authentic, powerful images exude an uninhibited, candid reality. At the same time, they are full of meaning and longing. Combined with long narrative captions, they invite viewers to experience this place of power for themselves. GVA Gemeinsame Verlagsauslieferung Göttingen GmbH & Co. KG, Postfach 2021, 37010 Göttingen 336 pp. Englisch, Deutsch, Rätoromanisch. Seller Inventory # 9783039422012

Synopsis:

Explores the changing city of Vrin through photographs by Verner Soler.

In 1990, Verner Soler, born in the village of Vrin in the Swiss Alps and educated as a primary school teacher, traveled to Los Angeles. His intended six-month stay turned into thirty years and counting. He studied photography and creative advertising in California, married and raised a child, and became a Creative Director with Saatchi & Saatchi in Los Angeles, where he leads campaigns for major global brands such as Toyota. His native mountain village of 250 inhabitants could not be more different from the metropolis of 3.8 million that has become his new home. Against the odds, Soler has tried for over more than three decades to maintain a connection to the place and the people he left behind.

Vrin—Home through an Emigrant’s Lens presents Soler's intimate exploration of an emigrant’s emotions when confronted with the accelerated changes in the village and its people, which he experiences as if captured in a time-lapse. His authentic, powerful images exude an uninhibited, candid reality. At the same time, they are full of meaning and longing. Combined with long narrative captions, they invite viewers to experience this place of power for themselves.
 

About the Author: Verner Soler, born in Vrin in the Swiss Alps, is a Los Angeles-based advertising creative and photographer. He works with Saatchi & Saatchi Los Angeles as a creative director.
 

Bibliographic Details

Title: Vrin
Publisher: Scheidegger & Spiess Jun 2024
Publication Date: 2024
Binding: Buch
Condition: Neu