WHAT LOSING TAUGHT ME ABOUT WINNING: The Ultimate Guide for Success in Small and Home-Based Businesses

The ex-football star-turned-entrepreneur relates how his willingness to take risks and savvy business decisions have led to his success

What are the ingredients for successful small- and home-based businesses? Tarkenton, a Football Hall of Fame member and an entrepreneur nearly all his life, has written an inspiring and practical guide. Drawing on his own experiences and those of other entrepreneurs, Tarkenton studies such issues as start-up, financing, managing, marketing, and using the Internet to promote the business. According to the author, "I want you to learn how to think like an entrepreneur, always on full alert for signs of opportunity and methods to achieve your goals." He asserts that entrepreneurs consider failure "a natural part of the process of learning and growing and developing their ideas and their businesses." Tarkenton presents case studies of entrepreneurs who have rebounded from failure and have become even more successful. His book will find a sure readership in public libraries. Highly recommended.
-?Lucy T. Heckman, St. John's Univ. Lib., Jamaica, N.Y.
Copyright 1997 Reed Business Information, Inc.