WISER: The Definitive Guide to Starting a Business after the Age of 50

Does your looming retirement leave you wondering what’s next? Has this newest stage of life been a big letdown? Chomping at the bit for something to keep you busy? With over forty years of expertise in the field, Wendy Mayhew has already built her own multi-million-dollar business and written the definitive textbook on entrepreneurship. And now she’s here to share her hard-won secrets of the trade so you can avoid falling into the red while finding new fulfillment.

WISER: The Definitive Guide to Starting a Business After the Age of 50 is an all-encompassing exploration of the unique challenges and rewards surrounding later-years ventures. Through her seasoned guidance (and twenty-nine inspirational accompanying audio interviews), Mayhew provides all the tools and information needed to join this fastest-growing group of budding entrepreneurs. And by following her easy-to-read manual, you’ll soon be turning your lifetime of wisdom into the most gratifying decision for your future.

• The ways stepping outside your comfort zone can take you straight into the strongest payoffs
• How to build confidence for networking, so you always have the best contacts in your back pocket
• Strategies to get the most out of a coach, mentor, or advisor and turn their knowledge into income
• Methods for paving well-polished golden years and ensuring everything survives after you walk away
• Ownership alternatives, invaluable expert perspectives for every chapter, and much, much more!

WISER: The Definitive Guide to Starting a Business After the Age of 50 is your fundamental handbook for entering the field of the new wave of school-of-life entrepreneurs. If you like friendly but factual inspiration, direct but digestible advice, and walkthroughs for each step of the process, then you’ll love Wendy Mayhew’s well-versed reference.