Wake Up and Smell the Innovation!: Stirring Up a Return on Imagination [Paperback] Newbold, Philip A. and Stover, Diane Serbin

Innovation is being proven around the world to be the best path to stability and growth for businesses. However, the path to building an Innovation Culture is often very muddy and confusing. Wake Up and Smell the Innovation is a new book that combines a real-life story of a service company pursuing innovation competency building by visiting some of the most innovative companies in the U.S. and a How-To guide on steps to take to create a culture of innovation in any type of organization. This tale of how to create a desired future by embracing innovation is a must-read for C-Suite leaders and business owners. The story is set in one of the most unlikely places for an innovation revolution to begin... the health care industry. Sit back and enjoy this unique story while you receive a thorough business course in how to chart your path to being an innovative leader in an innovation-rich organization.