A guide on how to make and create a positive personal image impact in the workplace. It focuses on recognizing the importance of positive non-verbal communication and identifies and deals with correcting negative messages. The text provides guidelines on how to unlock your potential by achieving a positive personal image impact. You will learn how to achieve a look of quality and create positive lasting first impressions, everytime. It highlights the importance of synergy between corporate culture and personal presentation as an extension of the corporate brand. It also offers advice on how to choose the right styles and shapes to flatter every body, colours to suit, as well as giving advice on voice, etiquette, grooming and body language.

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