Part 1 - Branding: “The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.”- William (Bill) Bernbach, 1911–1982 What makes the brand image? The consumers themselves must be well-disposed towards the brand and associate powerful and unique feeling towards it. All businesses need good branding. Creating an appealing brand image will make it part of the culture and show the specialty of a brand. People will share it with others, making this the most important step for a business' success. If you meet the consumer’s emotional and symbolic needs, provide a unique consumer experience, and start thinking about what cultural image your product or service conveys to them, don’t you think people will see your business as a success in the future? Part 2 – Marketing:"It was not enough to produce satisfactory soap, it was also necessary to induce people to wash."- Joseph Schumpeter, 1939 Everything has an order. If you have made the proper attempts to produce good products and sell them through marketing, the next step is not to make people buy products they don’t need. The next step is to get into their hearts and make them want to buy the products that they don’t need. Unlike how marketing was sales-based up until now, by communicating with consumers and engage in marketing that solves problems that they have, consumers will feel compelled to return the favor and give an answer to your marketing.

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