So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations

Alain Thys

ISBN 10: 1463785143 / ISBN 13: 9781463785147

Published by CreateSpace Independent Publishing Platform 14/09/2011, 2011

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Bibliographic Details

• Title: So You Want To Be Customer-Centric?: 8 Steps To Profitable Customer Relations
• Publisher: CreateSpace Independent Publishing Platform 14/09/2011
• Publication Date: 2011
• Language: English
• ISBN 10: 1463785143
• ISBN 13: 9781463785147
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

When it was first published in 2011, So You Want to Be Customer-Centric? was one of the first executive guides to put customer-centricity on the agenda. In just 99 pages, it challenged leaders to move beyond rhetoric and put customers before quarterly profits and politics. More than a decade later, its message remains as relevant as ever.

This straight-talking action guide shows how to focus on customers despite budget constraints, corporate silos, or ambivalent data – not because it’s nice, but because it’s profitable. It also includes classic case studies and insights from executives at C&A, ING, Lexus Europe, L’Oréal Group, Orange Business Services, Philips, Sanoma Magazines International, and the World Economic Forum.

About the Author

For over 25 years, Alain Thys has worked on every side of the corporate fence. Now he is on a mission to make the world a more customer-friendly place. To this end, he writes and presents on customer-centricity while managing the international customer strategy boutique Futurelab.