Would YOU Want to Work for YOU?: How to Build An Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance

If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why haven't you reached the highest levels of leadership? Here’s a reality check: Your business achievements and functional skills alone aren't enough to help you get where you want to go. What’s likely missing is a skill that the world’s best corporate leaders have developed—mastery of the people side of the equation. You must become a leader that others want to work for. How do you do that? Let go of being an expert. Become a leader of experts. If anyone knows what prevents leaders from reaching their full potential, it’s author Brenda Bence, who has years of experience coaching senior executives at the top levels of major corporations worldwide. In Would YOU Want to Work for YOU?, she reveals the fifteen most damaging people-leadership behaviors that she regularly sees in the workplace and provides you with dozens of tips, tools, and techniques that you can apply immediately to correct them.

Brenda S. Bence is an internationally-recognized branding expert, Certified Global Speaking Professional, Certified Executive Coach, and author of several award-winning corporate and leadership branding books. With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across four continents and 50 countries. In 2002, Brenda left the corporate world and founded BDA International. Now doing business across 30 countries and with offices in both the U.S. and Asia, BDA International provides professional speaking, training, and executive coaching services to clients located in Southeast Asia, Greater China, the U.S./North America, Western & Eastern Europe, the Indian Subcontinent, Australia/New Zealand, and Africa. BDA's proprietary leadership development program is listed in Leadership Excellence's annual ranking of the best development programs worldwide. In demand as a speaker across six continents, Brenda has addressed audiences at conferences, conventions, and companies all across the globe for clients such as Abbott, Bank of America Merrill Lynch, BCG, Citi, Credit Suisse, Danone, Deloitte, Deutsche Bank, General Motors, KFC, KPMG, Kraft, Lilly, Mattel, Microsoft, PwC, Radisson Hotels, Royal Bank of Scotland, Sheraton Hotels, Standard Chartered Bank, UBS AG, and Young Presidents Organization. Having been a senior executive herself, Brenda understands the challenges of senior leadership jobs. As an external senior executive coach, she has coached over 700 executives from more than 60 different nationalities across more than 70 different industries. She is certified by the International Coach Federation and has trained extensively with the College of Executive Coaching (U.S.). An avid writer, Brenda is author of several leadership and branding books which have collectively won a total of more than 30 international book awards. As a columnist and blogger, Brenda writes articles related to branding, leadership, and coaching. Brenda and her articles have been featured in more than 400 media and publications all across the world including NBC TV, Reader's Digest, Financial Times, Investor's Business Daily, Entrepreneur Magazine, Kiplinger's Personal Finance, SmartMoney, Cosmopolitan, and The Los Angeles Times. Brenda is a frequent guest on radio and TV shows.