Warriors, Workers, Whiners, and Weasels : Understanding and Using the Four Personality Types to Your Advantage

In the world of business and life, there are only four kinds of people in any organization: . Warriors, who confront change, see possibilities, innovate and manage to win! . Workers, who deal with the ups, downs and challenges of everyday corporate life dependably, and who can reliably implement the change and direction established by the Warriors.. Whiners, who get through life by complaining about everything they do, who profess negativism and dissatisfaction wherever they go, and blaming others for their own shortcomings.. Weasels, who lurk everywhere and threaten your career and life-goals through their own deception and insecurity and who spread these feelings quickly throughout the organization.Warriors, Workers, Whiners & Weasels illuminates these four personality types and shows you how to recognize the characteristics of each and use them to your advantage to empower the Warriors and Workers to boost your organization to success.

Tim O'Leary has a long and distinguised history of creating and managing successful companies. Along the way, he's seen his share of Warriors, Workers, Whiners and Weasels. Since founding his first enterprise at age 22, he has launched over 20 companies in a wide-range of industries including computer software, real estate, television production and entertainment.

Renowned for his groundbreaking approach towards advertising and marketing, O'Leary is the co-founder and CEO of Respond2 Communcations, one of the largest independently-owned advertising and marketing agencies in the country. He was recently featured in Fortune Magazine's May 2006 issue as a break out entrepreneur. He also founded the company's entertainment division, R2E, which creates and markets classic video and music libraries for legendary entertainers that include Johnny Carson, Bob Hope, Rodney Dangerfield, Sonny & Cher, and many others.

An avid lover of the outdoors, fly fishing and fine wine, Tim and his with Michelle split their time between Portland, Oregon and the remote woods of Washington State.