Synopsis
Recounts how Waste Management, Inc. created a business opportunity out of the growing environmental movement over the past twenty years, becoming the world's largest and most successful provider of environmental management services.
From the Back Cover
In the beginning we knew them as scavengers. Then as garbagemen. Then solid waste haulers. Then the dispensers of sophisticated environmental services. The changing language charts the evolution of a huge industry. No company better represents this industry than Waste Management, today the largest and most successful provider of environmental management services in the world. The range of capabilities that Waste Management's family of companies offers today represents a wish-list of services for the environmentally awakened end of the twentieth century. It includes collecting, disposing, and reusing solid waste in sanitary landfills, incinerators, and through recycling; managing all forms of hazardous wastes through treatment, incineration, and recovery processes; remedying chemical waste pollution; managing medical waste; transporting and securing disposal of low-level nuclear wastes; generating a scarce commodity, energy (chiefly electricity), from an abundant one, garbage, in waste-to-energy incinerators and through methane gas recovery from landfills; and programs to encourage waste-reduction and recycling-the greatest of all environmental crusades. A list of the company's accomplishments abounds with superlatives which are important less as a boast than as an indicator of scale. Waste Management is the nations largest handler of solid and chemical waste; the largest asbestos-abatement company; the largest private waste-water treatment company; the largest low-level radioactive waste management company; the largest wastereduction consultancy; the third largest engineering firm; and one of the largest managers of medical waste. The company is the largest buyer of trucks andcontainers, whose burgundy color is recognized in cities and towns everywhere. What we once viewed merely as a problem of sanitation of conservation, we embrace today under the banner of environmentalism. To some, who have appropriated the word "green" for their cause, environmentalism has become a fierce ideology. To others, like Dean Buntrock, founder and chairman of Waste Management, Inc., it has become an opportunity to provide a vital service and build one of the world's most successful companies in the process. As our cultural attitudes have shifted and as the regulations regarding waste have multiplied, markets have been created and sustained. For those with the right combination of foresight and know-how, the opportunities have been enormous. Waste Management explains how Waste Management, Inc. shaped and was shaped by those opportunities. It describes how, in the last twenty years, one of America's great companies has embraced change and created wealth as it grew.
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