Given current behavior in search, social, and online traffic, about a quarter of a company’s search and social marketing budget should be spent on video. But while companies know they need to produce video for their marketing efforts, their funding appears to not be commensurate with online trends.In Watch This! The Definitive Reference Guide to Video Marketing, all B2B marketers who think they’re falling short with their video marketing efforts will quickly realize they’re not alone. Presented in a highly-digestible format, this book offers up hundreds of “how to” tips, and presents research on the different approaches various B2B companies are utilizing in their online videos.

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