(Pearson Education) A textbook presenting the concepts of strategic management, providing case studies to demonstrate these concepts. Emphasizes the role of e-commerce in today's business world, giving students a change to learn online with MYPHLIP on the companion Web site for the text. Previous edition: c1999. DLC: Strategic planning--Case studies.
Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: * A new box on e-commerce appears in every chapter
* A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
* Up-to-date international coverage has been integrated throughout the text
* Over 50 Experiential Exercises that help you learn new management skills
* A practical — not theoretical — orientation that shows you how to apply what you're reading about
* Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
* MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.