The Wave Principle of Human Social Behavior and the New Science of Socionomics

What drives our social mood? Our actions? Our motivations? Can we look into the make-up of the universe and apply it to who we are and what we do? The answers to these questions are to be found in the new science of socionomics.

Socionomics evolved from the Wave Principle, a theory of patterns in financial markets. Now Robert Prechter proposes that this very same principle can be applied to our own social and cultural lives. Prechter shows that dominant aspects of our unconscious mentation are characterized by measurable patterns. Those patterns form the building blocks of humankind's social interaction, and in turn, the Wave Principle.

Robert R. Prechter is known for developing a theory of social causality called socionomics and for his career applying and enhancing the Wave Principle, R.N. Elliott's fractal model of financial pricing. Prechter has made presentations on socionomic theory at the London School of Economics, the University of Oxford, the University of Cambridge, MIT, Trinity College Dublin, Georgia Tech, SUNY and various academic and financial conferences. In 2005, Prechter created the Socionomics Institute, which is dedicated to research and the application of socionomics, and the Socionomics Foundation, which supports academic research in the field. Prechter and colleagues have written several academic papers, including "The Financial/Economic Dichotomy" (2007) and "Social Mood and Presidential Elections" (2012), which became the third most downloaded paper on the Social Science Research Network that year. Prechter graduated from Yale University in 1971, joined the Market Analysis Department of Merrill Lynch in New York in 1975 and founded Elliott Wave International in 1979, where he has published monthly market analysis in The Elliott Wave Theorist. Prechter has authored, edited or contributed to 18 books. His recent work, "The Socionomic Theory of Finance," aims to replace conventional financial and macroeconomic theory with an internally and externally consistent paradigm based on socionomics. He is also a member of the Triple Nine Society and the Shakespeare Oxford Society.