Language:Chinese.Paperback.Pub Date:2024-04 Pages:288 Publisher:Huazhong Normal University Press This book is a brand-new monograph that deeply studies the transformation and development of media. It is based on the background of technological change and reconstruction of media ecology in the Internet era. applies the principles and methods of business model to media research. discusses the innovative practice of media business model and the adjustment of media production factors. and systema.

Seller Inventory # DS033797

Contact seller

Report this item

Bibliographic Details

Title: The Way of Evolution---News Media Strategy(Chinese Edition)
Language: English
ISBN 10: 7576905166
ISBN 13: 9787576905168
Binding: paperback
Condition: New

About this title

Synopsis

该书立足互联网时代技术变革与媒介生态重构的大背景，将商业模式的原理、方法应用于媒介研究，围绕传媒商业模式创新实践与传媒生产要素调整展开论述。全书内容共12章：1、2章为概论，论述商业模式概念、研究现状，以及传媒价值补偿方式演变；3-6章论述“二次售卖”经典商业模式，以及国际国内传媒商业模式创新的实践探索，分别从“内容 ”“媒体 ”“文化 ”三个维度展开；第7章整体分析媒介生态环境进化趋势；8-12章论述传媒平台、技术、资本、管理、人力诸生产要素重构。全书聚焦当前传媒产业发展前沿，精选38个案例，包括传播大脑、人民网、浙报、澎湃、封面等，较为全面系统地揭示了行业发展最新动态。

"About this title" may belong to another edition of this title.

Store Description

Thank you for visiting My bookstore! We are an online bookstore, and Is the China's largest online book sales. Generally our books are from China, with reasonable price and decent printing quality. We are always trying our best to satisfy customer's needs!

Visit Seller's Storefront

Seller's business information

NAN JING SHI JIANG NING QU NING YUAN DIAN ZI SHANG WU ZHONG XIN
Room 264, Oujiang Shopping Center, No. 1 Dongxin South Road, Dongshan Street, Jiangning District, NanJing, Nanjing, JS, 211100, China

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days. Please Note:We don't sell any international Edition to you...

More Information

Shipping Terms

Most orders are shipped within 24 hours. We will delivery these items to you by SAL, EUB, EMS, FEDEX etc.

Shipping rates from China to U.S.A.

Shipping rates from China to U.S.A.
Order quantity	16 to 30 business days	8 to 16 business days
First item	US$ 18.00	US$ 30.00

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.