Presents concepts written by communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. This guide, in fifty short segements, covers a range of important ideas from psychoanalysis and semiology to humor, otherness, and nonverbal communication, for anyone interested in how we communicate. Num Pages: 144 pages, illustrations. BIC Classification: GTC. Category: (UU) Undergraduate. Dimension: 231 x 155 x 11. Weight in Grams: 331. . 2006. Workbook. paperback. . . . .

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Bibliographic Details

Title: 50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Publisher: Rowman & Littlefield Publishers
Publication Date: 2006
Language: English
ISBN 10: 0742541088
ISBN 13: 9780742541085
Binding: Soft cover
Condition: New

About this title

Synopsis

Is consciousness like an iceberg? Does advertising lead to the commodification of humans? What is the hidden meaning of fairy tales? In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, L�vi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations and examples surround this assortment of influential writing, walking the uninitiated through these sometimes dense theoretical works. His selections and commentary will challenge readers to reconsider the role of communication in our culture. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

About the Author

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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