Web 2.0 Based New Product Development for Consumer Goods : A new approach to Open Innovation and Community Based Innovation

Language: English

Published by VDM Verlag Dr. Müller, 2010

3639282396 / 9783639282399

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - In the 21st century internet is getting as the main communication tool. After the introduction of Web 2.0 content of the internet became more dynamic and it is now created not only by companies but also by users. This opened a new platform where users can share their comments and moments from daily life supported with visual media. Furthermore internet also offers to exchange innovative ideas of users who are not satisfied with the existing products in the market. Collecting these innovative ideas and transforming them into the modified products will lead to greater market success. Moreover gathering customers/users with innovative ideas into a web 2.0 platform as a virtual community and integrating them into the new product development process will minimize the gap between the customer demands and product features in developing new products.

Seller Inventory # 9783639282399

Title
Web 2.0 Based New Product Development for Consumer Goods : A new approach to Open Innovation and Community Based Innovation
Author
Onur A. Vural
Publisher
VDM Verlag Dr. Müller
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639282396
ISBN 13
9783639282399
Item weight
219 grams
Dimensions
22.00x15.00x0.80 cm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.34US$ 50.57
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Einbeck, Germany 37574