Web Analytics 2. 0 The Art of Online Accountability and Science of Customer Centricity

Kaushik, Avinash

ISBN 10: 0470529393 / ISBN 13: 9780470529393

Published by John Wiley & Sons, Limited, 2009

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Synopsis:

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

About the Author:

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.

The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.

Bibliographic Details

Title: Web Analytics 2. 0 The Art of Online ...
Publisher: John Wiley & Sons, Limited
Publication Date: 2009
Binding: Soft cover
Condition: Good