Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Language: English
Published by Celilo Group Media, 2004
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Condition: Used - Very good
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Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0974358428I4N00
- Title
- Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
- Author
- Eric Peterson
- Publisher
- Celilo Group Media
- Publication year
- 2004
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0974358428
- ISBN 13
- 9780974358420
- Item weight
- 1.07 pounds
It is a book about making data actionable, about turning information into insight...
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you!
Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.
"Synopsis" may belong to another edition of this title.
About the Author
Mr. Peterson has recently joined Jupiter Research as a Site Operations and Technology analyst, following in the footsteps of Matthew Berk. As of March 1st, 2004 Eric will be working with analytics vendors and Jupiter customers towards continuing Web site improvement.
"About the title" may belong to another edition of this title.
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