Title: Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Publisher: Celilo Group Media
Publication Date: 2004
Language: English
ISBN 10: 0974358428
ISBN 13: 9780974358420
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.

It is a book about making data actionable, about turning information into insight...

Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you!

Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.

About the Author

Eric T. Peterson is a normal guy who has dedicated some small part of his waking hours to developing vendor neutral documentation on the topic of Web Analytics via the publication of Web Analytics Demystified. Mr. Peterson has worked in the analytics space since 1998 at industry-leading companies like WebTrends (now NetIQ), WebCriteria (now Coremetrics) and WebSideStory.

Mr. Peterson has recently joined Jupiter Research as a Site Operations and Technology analyst, following in the footsteps of Matthew Berk. As of March 1st, 2004 Eric will be working with analytics vendors and Jupiter customers towards continuing Web site improvement.

"About this title" may belong to another edition of this title.

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