Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

About the Authors

Tabatha Farney is the web services librarian for the Kraemer Family Library at the University of Colorado Colorado Springs, where she actively explores and implements various web analytics tools in her library's web presences. She has presented sessions related to web analytics at several national conferences and looks forward to continuing her research in website data analysis. She was named a 2011 ALA Emerging Leader.

Nina McHale is assistant systems administrator at the Arapahoe Library District, which is located in metropolitan Denver, Colorado. In addition to web analytics, her research interests include open-source web development, user experience design (UXD), web accessibility (Section 508 and Web Content Accessibility Guidelines), knowledge management in libraries, and emerging technologies in libraries. She has presented nationally on these and other topics and was named a 2012 Library Journal Mover & Shaker.

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