Web Business Engineering - Using Offline Activities to Drive Internet Strategies

Flor, Nick V.

ISBN 10: 020160468X / ISBN 13: 9780201604689

Published by Addison-Wesley, 2000

About this Item

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Seller Inventory # ABBB-144196

Bibliographic Details

• Title: Web Business Engineering - Using Offline Activities to Drive Internet Strategies
• Publisher: Addison-Wesley
• Publication Date: 2000
• Language: English
• ISBN 10: 020160468X
• ISBN 13: 9780201604689
• Binding: Soft cover
• Condition: New

About this title

Synopsis

Flor (Carnegie Mellon) approaches the web as a technology that serves business needs, rather than a technology in search of a business need. His method is to first identify those needs, and then create a profitable web site that adds value to a business. The book also explains how to calculate return on investment, net present value, internal rate of return, and the amount of payback from web sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

Nick V. Flor is a Professor of Information Systems at Carnegie Mellon's Graduate School of Industrial Administration. On the vanguard of business/technology interaction, he was the first professor at a top-ranked graduate school to teach business uses of the Web. He is also a researcher, consultant to high-tech industries, and international lecturer on the topic. This book represents the culmination of over four years of research, teaching, and consulting. He has a Ph.D. in Cognitive Science, an MS in Human-Computer Interaction, and a BS in Computer Science from the University of California, San Diego. He owns two highly profitable Web businesses--datingexpert and yesnomaybe--designed using the techniques in this book.

020160468XAB04062001