Web Content Management : Effizientes Management von Websites durch Content Management Systeme, mit einer empirischen Studie in Österreich und Kanada
Language: German
Published by Diplom.De, 2003
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 57.49
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nach der Bestellung gedruckt Neuware - Printed after ordering - Diplomarbeit aus dem Jahr 2002 im Fachbereich Informatik - Internet, neue Technologien, Note: 1,0, Leopold-Franzens-Universität Innsbruck (Wirtschaftsinformatik), Sprache: Deutsch, Abstract: Inhaltsangabe:Problemstellung:Im Zuge der enorm schnellen Verbreitung der weltweiten Internet-Nutzung Mitte bis Ende der 90er Jahre haben nach den wissenschaftlichen Einrichtungen auch Unternehmen die reizvollen Möglichkeiten erkannt, die ihnen das Medium Internet für die Unternehmenskommunikation, für das Management ihrer Kundenbeziehungen sowie für die Abwicklung von Geschäftsprozessen bieten kann.Zunächst begann die Ära der virtuellen Visitenkarten im World Wide Web, wo begeisterte Mitarbeiter erste spielerische Schritte unternahmen, ihr Unternehmen im weltweiten Netz zu präsentierten ( Wir sind online! ), bevor sie dazu übergingen, schrittweise ihre Produkte und Dienstleistungen mehr oder weniger detailliert zu beschreiben. Mittlerweile ist das so genannte Webpublishing in den meisten Unternehmen ein fixer Aufgabenbereich, in dem teilweise mehrere Mitarbeiter damit beschäftigt sind, die Website als dynamische, sich laufend ändernde Publikation zu pflegen, zu erweitern und zu verwalten. Dabei sind Unternehmen zunehmend mit dem Problem konfrontiert, dass angesichts des explosiv wachsenden Umfangs und der ebenso wachsenden Anforderungen der Kunden die Komplexität enorm zunimmt und das Management der Website umfangreiche zeitliche Ressourcen der Mitarbeiter erfordert, abgesehen davon, dass intensives technisches Know-how zur Bearbeitung der Website notwendig ist. Die Unternehmen stehen vor einem Dilemma: Das Internet bietet zwar attraktive Möglichkeiten zur Generierung von Kontakten und Anbahnung von Geschäften, erfordert jedoch andererseits immense Aufwände, wenn die Website die erforderliche Aktualität, Qualität und Professionalität mit einem großem Umfang an Inhalten erreichen soll.Ein gezieltes Management der Inhalte im Web, das Web Content Management , soll zu einer effizienten Pflege und Verwaltung der Website führen und gilt mittlerweile, wie die Beispiele vieler erfolgreicher Websites zeigen, als ausschlaggebender Erfolgsfaktor. Software-Entwickler sowie Internet-Dienstleister haben die Probleme erkannt und verschiedenste Softwareapplikationen unter dem Begriff Web Content Management Systeme entwickelt, die auf unterschiedliche Art und Weise die Probleme der Kunden zu lösen versuchen.Da das Themengebiet Content Management neu ist, gibt es kaum wissenschaftlich fundierte, spezifische Literatur. Ziel dieser Arbeit ist es deshalb u.a., den aktuellen state of the art im Bereich Webpublishing festzuhalten, Anforderungen und Entwicklungstendenzen abzuschätzen und Empfehlungen, vor allem für Klein- und mittelständische Unternehmen abzuleiten. Dies soll zu einem besseren Verständnis der Problematik beitragen und entscheidungsrelevante Informationen für Unternehmen liefern.Entscheider in Unternehmen sind im Bereich Content Management mit unterschiedlichen Problemen konfrontiert. Einerseits stehen sie vor einem unüberschaubaren Markt mit hunderten verschiedener Produkte in jeglichen Preiskategorien, die sich allesamt als Content Management Systeme (CMS) definieren, jedoch äußerst unterschiedliche Zugangsweisen zur Problemstellung und Methoden zu deren Lösung einsetzen.Gang der Untersuchung:Kapitel 2 beschäftigt sich eingehend mit einer Begriffsbestimmung und Abgrenzung zu anderen, verwandten Applikationen im Bereich des Informationsmanagements. Andererseits ist es für die Verantwortlichen im Unternehmen schwierig, den Bedarf nach einem CMS sowie die eigenen Anforderungen einzuschätzen.In Kapitel 3 wird nach einem problemorientierten Vergleich zwischen herkömmlichen Methoden des Webpublishings und Webpublishing mittels CMS auf technische Grundlagen eingegangen. Es werden Erwartungen und Anforderungen an Conte. …
Seller Inventory # 9783838662619
- Title
- Web Content Management : Effizientes Management von Websites durch Content Management Systeme, mit einer empirischen Studie in Österreich und Kanada
- Author
- Markus Einfinger
- Publisher
- Diplom.De
- Publication year
- 2003
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 383866261X
- ISBN 13
- 9783838662619
- Item weight
- 376 grams
- Dimensions
- 210x148x18 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
| First item | US$ 71.95 | US$ 83.58 |
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last update: 01/06/2022
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