Title: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
Publisher: Amacom Books
Publication Date: 2009
Language: English
ISBN 10: 0814413048
ISBN 13: 9780814413043
Binding: paperback
Edition: 2nd Edition
Condition: New
Weight: 23 ounces

About this title

Synopsis

Provides a guide to writing effective copy for the Internet, covering such topics as psychological motivators, constructing Web copy, email marketing, and promotional articles.

About the Author

Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.

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