Web Design for ROI : Turning Browsers into Buyers and Prospects into Leads
Niehaus, Sandra, Loveday, Lance
Language: English
Published by Pearson Education, Limited, 2007
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
US$ 11.98
Quantity: 1 available
Add to basketItem description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 5509292-6
- Title
- Web Design for ROI : Turning Browsers into Buyers and Prospects into Leads
- Author
- Niehaus, Sandra, Loveday, Lance
- Publisher
- Pearson Education, Limited
- Publication year
- 2007
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0321489829
- ISBN 13
- 9780321489821
- Item weight
- 0.939 pounds
- Dimensions
- N/A
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
"Synopsis" may belong to another edition of this title.
From the Back Cover
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good―it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
- Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
Shipping rates within U.S.A.
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|---|---|---|
| First item | US$ 0.00 | US$ 15.00 |
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
Seller's business information
Better World Books Marketplace, Inc.
55740 Currant Road
Mishawaka, IN U.S.A. 46545
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