Title: Web-Exzellenz im E-Commerce: Innovation und Transformation im Handel (German Edition)
Publisher: Gabler Verlag
Publication Date: 2010
Language: German
ISBN 10: 3834917540
ISBN 13: 9783834917546
Binding: Soft cover
Condition: New

About this title

Synopsis

E-Commerce bietet f�r Unternehmen nur Chancen, wenn diese zu fundamentalen Ver�nderungen bereit sind und sich dabei mit den Besten messen. Das betrifft nicht nur die Gesch�ftsidee, sondern auch das Gesch�ftsmodell und behandelt alle relevanten Themen des E-Commerce von der Innovation bis zur Transformation.
Heinemann/Haug stellen die Kernthemen des erfolgreichen E-Commerce fundiert dar und veranschaulichen anhand von umsetzungserprobten, aktuellen Beispielen (wie z.B. brands4friends, smatch, mindwyse, Tube4Fashion, Douglas.de, Galeria-Kaufhof.de, hagebau.de, Otto Group, eVenture Capital Partners u.a.) die moderne und erfolgreiche Handelspraxis.

About the Author

Prof. Dr. Gerrit Heinemann ist Professor f�r Betriebswirtschaftslehre, Management und Handel an der Hochschule Niederrhein, M�nchengladbach.
Andreas Haug ist Managing Partner der diligenZ management consulting GmbH, Hamburg.

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