Web Marketing All-in-One Desk Reference For Dummies
Arnold; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael
Language: English
Published by For Dummies (edition 1), 2009
- Softcover
- Used
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- Title
- Web Marketing All-in-One Desk Reference For Dummies
- Author
- Arnold; Lurie, Ian; Dickinson, Marty; Marsten, Elizabeth; Becker, Michael
- Publisher
- For Dummies (edition 1)
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470413980
- ISBN 13
- 9780470413982
- Edition
- 1.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
- Establishing a Web Presence
- Search Engine Optimization
- Web Analytics
- E-Mail Marketing
- Blogging and Podcasting
- Social Media Marketing
- Online Advertising & Pay-Per-Click
- Mobile Web Marketing
Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to
- Maximizing Internet potential for your business and ranking high in searches
- Tracking how your ads, pages, and products perform
- Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
- Creating a blog or podcast that helps you connect with clients
- Using social media outlets including StumbleUpon, Facebook, and Twitter
- Leveraging mobile technology
- Generating traffic to your site and writing ads that get clicks
Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.
"Synopsis" may belong to another edition of this title.
About the Author
John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.
"About the title" may belong to another edition of this title.
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