Web Metrics for Library and Information Professionals

The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and web sites to more traditional research outputs. This book is a clear guide and valuable tool for library and information professionals to the web metrics available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web to bypass traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content to others within the organization and beyond.