Web Metrics: Proven Methods for Measuring Web Site Success
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Language: English
Published by John Wiley &Sons, 2002
- Softcover
- Used
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- Title
- Web Metrics: Proven Methods for Measuring Web Site Success
- Author
- Sterne, Jim
- Publisher
- John Wiley &Sons
- Publication year
- 2002
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0471220728
- ISBN 13
- 9780471220725
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
- Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)
- Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience
- Companion Web site contains links to online tools, resources, and white papers
"Synopsis" may belong to another edition of this title.
About the Author
JIM STERNE is a leading expert on Internet marketing, specializing in creating strategies for business. As an author, a consultant to Fortune 500 companies and Internet entrepreneurs, and a public speaker, he focuses on the changing landscape of the World Wide Web as a medium for creating and strengthening customer relationships. With a special emphasis on Web metrics, his company, Target Marketing (www.targeting.com), is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.
"About the title" may belong to another edition of this title.
Greenworld Books
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