Web & New Media Pricing Guide

This text is a pricing guide for new media, including multimedia and Web professionals. It covers the subjects of proposals, budgets, and pricing for new media and offers a step-by-step look at becoming more profitable.

At last--a book about the business how-tos, rather than the technical how-tos, of creating Web sites, CD-ROMs, and other new media. Although called a pricing guide, this book offers far more than advice on what to charge. There are clear, detailed discussions on developing business proposals, creating price schedules, building budgets, and legal issues. J. P. Frenza and Michelle Szabo provide a wealth of useful examples and charts, including interviews with industry leaders and nine chapters of excellent, detailed case studies. This book is highly recommended for those in the Web/new media design business, and also for those who hire new media designers.