Synopsis
It's 10p.m. Do you know who's visiting your Web site? Rick Stout's Web Site Stats: Tracking Hits and Analyzing Traffic shows you exactly how to capture the information you need to define and understand your online audience-and how to use this data to create more compelling, profitable sites. You get tips and techniques for probing who's visiting your site and how often, which path they follow within the site, how long they linger on each page and much more. This revenue-boosting tool gives you the know-how to update, amend and adjust your Web pages to better capture and hold your prospects' attention, lure new visitors from your desired demographic-and document it all to compete effectively for advertising dollars. A bundled CD-ROM is loaded with fully-functioning copies of the best commercial analysis packages-including ones from e.g. Software, Net.Genesis, Group Cortex and other top companies-to help you identify and capture all the details you need.
From the Back Cover
Track and Analyze Your Web Site Audience with Web Site Stats! Other web books show you how to add smashing graphics and animation, handy forms, and cool sounds to attract visitors to your web site. This book doesn't. It teaches you how to get more out of your web site by tracking hits and analyzing traffic to measure your site's effectiveness and to document your traffic for potential advertisers. In Web Site Stats, you won't just learn how to gather and analyze data. You'll also find out how to put that information to good use-knowing who's visiting your site and how often, the paths they follow through your web site, how to tailor your site to keep them coming back, and how to document it all to compete effectively for advertising revenues. Internet authority Rick Stout starts by showing you how to extract useful information from your web server's logfiles and put that information to work. with this book, you will; Gain and understanding of how stardard web servers accumulate traffic data; Learn how to capture the maximum possible amount of data about your site's visitors to define and understand your web audience; Master web statistic-everything from collecting and analyzing the raw data to transforming it into useful information to develop strategies to pursue your organizational goals; Track your web site's visitor's-find out where they came from, which paths they chose to take within your web site, and how long they linger on each page; Tailor your web site's visitors-find out where they came from, which paths they chose to take within your web site, and how long they linger on each page; Tailor your web site to attract and hold more of your target audience; Prove the value of your web site to add agencies and potential advertisers; Learn all about the best freeware, shareware, and commercial software packages for analyzing web site traffic; Experience the best traffic analysis software packages-they're ready to run on the accompanying CD-ROM! Creating and attractive web site is only part of what it takes to be an effective web marketer. Getting into your visitors' heads and finding out what's working and what isn't in your existing site is the other part-and you'll do just that by picking up Web Site Stats. There's no other web book like it!
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