Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Arkalgud, Ujwal

ISBN 10: 1483465209 / ISBN 13: 9781483465203

Published by Lulu Publishing Services 2017-03, 2017

About this Item

Seller Inventory # 6666-IUK-9781483465203

Bibliographic Details

• Title: Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.
• Publisher: Lulu Publishing Services 2017-03
• Publication Date: 2017
• Language: English
• ISBN 10: 1483465209
• ISBN 13: 9781483465203
• Binding: PF
• Condition: New

About this title

Synopsis

Whether you’re a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world’s fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you’ll discover: Why polls keep getting politics all wrong Why online shopping isn’t what’s killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.