Web Usage Analysis and User Profiling : International WEBKDD'99 Workshop San Diego, CA, USA, August 15, 1999 Revised Papers

Masand, Brij

ISBN 10: 3540678182 / ISBN 13: 9783540678182

Published by Springer 2000-07, 2000

About this Item

Seller Inventory # 6666-IUK-9783540678182

Bibliographic Details

• Title: Web Usage Analysis and User Profiling : International WEBKDD'99 Workshop San Diego, CA, USA, August 15, 1999 Revised Papers
• Publisher: Springer 2000-07
• Publication Date: 2000
• Language: English
• ISBN 10: 3540678182
• ISBN 13: 9783540678182
• Binding: PF
• Condition: New

About this title

Synopsis

After the advent of data mining and its successful application on conventional data, Web-related information has been an appropriate and increasingly popular target of knowledge discovery. Depending on whether the data used in the knowledge discovery process concerns the Web itself in terms of content or the usage of the content, one distinguishes between Web content mining and Web usage mining.
This book is the first one entirely devoted to Web usage mining. It originates from the WEBKDD'99 Workshop held during the 1999 KDD Conference. The ten revised full papers presented together with an introductory survey by the volume editors documents the state of the art in this exciting new area. The book presents topical sections on Modeling the User, Discovering Rules and Patterns of Navigation, and Measuring interestingness in Web Usage Mining.