A Website That Works: How Marketing Agencies Can Create Business Generating Sites

This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work. Using his 9-Step Process, Mark O'Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience. What You'll Learn: How to confidently approach and plan marketing websites both for your firm and for your clients How to create a site that will generate leads based on your expertise How to plan and implement a content strategy that will serve as the foundation of your marketing How to use SEO to attract well-qualified prospects