Synopsis
We all want to buy, cook and eat better food for ourselves and those we love. But getting all your produce from organic farmers’ markets or baking sourdough from scratch isn’t realistic for most people. In The Weekly Grocery Shop, Nabula El Mourid, of game-changing grocery shopping app Supermarket Swap, teaches us how to make better choices – nutrition and budget wise – in the aisles so we can better plan a week of delicious and easy meals at home.
The big chains are where most of us shop, but admitting this has become somewhat taboo. Nabula El Mourid has taken the shame out of supermarkets by arming her loyal and engaged audience with everything they need to make informed, nourishing and budget-conscious choices since launching in 2020. In her first book, Nabs distils this knowledge on how to best navigate the plethora of brand options (and lengthy ingredients lists) and how to get the best deals in your trolley, then turns her attention to over 70 recipes that will take you from breakfast to dinner, and all through the week.
Scalable recipes, and ideas for snacks, leftovers and lunchboxes, all hinge on 6 weekly meal plans and their relevant shopping baskets will see you feeding those you love the best possible food. Because that pathway to better eating, better cooking and better budgeting, always, always starts with the weekly shop.
About the Author
Supermarket Swap began as Nabula El Mourid's busy mum’s mission to make better choices at the supermarket to feed her son. The Instagram page she created to share what she found quickly garnered a large following from others who wanted to learn how to make simple swaps and better choices for themselves and their families. Following a lengthy process of development in consultation with qualified health professionals and food scientists, Nabula launched the Supermarket Swap App to enable shoppers to easily search, shop, share and save on additive- and preservative-free food from Australia’s largest supermarkets. As well as an extensive additive database, the app also contains more than 2000 additive- and preservative-free supermarket products.
Through the online community, Nabula realised that many people were also struggling with meal planning. So, in 2022, the app expanded to include a meal plan template, which features over 200 recipes to streamline your meal planning and make it easier to feed your family.
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