West of Eden: The End of Innocence at Apple Computer

Traces the growth of Apple Computer from a small "background" company to a technocratic, mammoth corporation and the organizational chaos that resulted from shortsighted, wide spread restructing

Frank Rose is the author most recently of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, forthcoming from Norton in February 2011. He has been a contributing editor at Wired since 1999, writing about such topics as the Year Zero alternate reality game, Sony's enormous gamble on the PlayStation 3, and the rise of Philip K. Dick in Hollywood. After the initial publication of West of Eden in 1989, he worked as a contributing writer at Premiere and wrote The Agency: William Morris and the Hidden History of Show Business, about the long rise and near-collapse of the oldest and for many years most powerful talent agency in Hollywood. He has also been a contributing writer at Fortune, a contributing editor at Esquire and Travel + Leisure, and a contributor to New York, The New York Times Magazine, Rolling Stone, and Vanity Fair. He lives in the East Village of Manhattan, where he got his start covering the punk scene at CBGB for The Village Voice, and posts on the subject of immersive media at his Deep Media blog.