You Did What?!: The Biggest Blunders Professionals Make (Confident Communicator's Guide)

Hone your professional people skills with this guide to proper and improper business communication and etiquette.

A study of thousands of fired employees, conducted by Harvard University's Bureau of Vocational Guidance, revealed that for every one person fired for performance-related issues, two lost their jobs for failure to deal with other people successfully and professionally.

Setting yourself apart in today's highly competitive business environment takes thought and planning. Not only must you have excellent job skills, but you must also have excellent people skills.

You Did What?! gives you solid techniques that can be used right away to achieve effective results. Inside you will find:

• Quick tips and strategies on professional behaviors.
• Real-life stories of how business behavior can make or break your career
• Tools to compete with and differentiate yourself from your competitors

Whether you are a seasoned executive or a recent college graduate, You Did What?! will prepare you to handle a wide variety of business situations correctly.

Praise for You Did What?!

"This is a great book! Zeller and Preston give some great advice when it comes to setting yourself apart in business." ―JJ Ramberg, host of MSNBC's Your Business and author of It's Your Business

"This book is so important that we use it in our Mattel Corporate University. Knowing how to handle business situations correctly can make or break a career. You Did What?! is the answer." ―Ann Adams, director of management development, Mattel, Inc.

"The details in business do matter. This book is the foundation for building successful careers." ―Carl Sewell, chairman, Sewell Automotive Companies, author of Customers for Life

Kim Zoller, president and founder of Image Dynamics, has a 23-year track record of focusing on process, training, and professional development. Kim works strategically with Fortune 500 C-suite executives. Kim has appeared on and in a plethora of national media, including CNN, CNBC, the New York Times, the Washington Post, Forbes, and many others. Kim and her team have trained more than 150,000 individuals. She lives in Dallas, Texas.


Kerry Preston is a recognized expert, speaker, and facilitator in the areas of leadership, communication, presentations, strategic planning, and time management. Together with Kim Zoller, she is the best-selling coauthor of Enhancing Your Executive Edge. Kerry has spent the last 24 years collaborating with companies to develop their people, including 10 years with Calvin Klein Cosmetics. She lives in Annandale, New Jersey.