What Canadians Think

-What percentage of Canadians would prefer a good night’s sleep to good sex?
-What percentage of Canadians mow the lawn wearing open-toed shoes?
-Which gender is more likely to be left standing at the altar?
-What percentage of Canadians supports labelling GMOs?
-What is the likelihood that a Canadian believes that “Satan, the devil, is active in the world today”?

Read through and find out. Funny, informative, and often surprising, What Canadians Think is based on hard statistics that add up to the inside story of what Canadians like, what we don’t like, what we believe, what we don’t believe, what we’re not sure of. You want to know who we are and what we’re becoming? Ask John Wright and Darrell Bricker of Ipsos-Reid. They’ve got all the numbers.

Focusing on the concentric worlds in which we live — home and work, community, nation, and world — Wright and Bricker, Canada’s leading pollsters, roll up their sleeves and get to work. These guys dig into relationships. They look at marriage and morals and drinking and drugs. They delve into power, politics, parenting, and internet porn. Sex and stress. Death and taxes.

No one knows Canada better than Ipsos-Reid, the country’s largest market research and public opinion firm, and this book puts their research at your fingertips. Both lighthearted and rigorously detailed, What Canadians Think is fascinating reading for anyone. Whether you’re a marketing executive, or just someone who’s curious about the nut case around the corner, you won’t put it down.

Darrell Bricker is President of North American Public Affairs for Ipsos-Reid. Prior to joining Ipsos-Reid Bricker was Director of Public Opinion Research in the Office of the Prime Minister. He holds a Ph.D. in political science from Carleton University.

John Wright is a Senior Vice President for the Trends Division, Canadian Public Affairs, of Ipsos-Reid. He has been the lead media spokesperson for the company for the last fourteen years on politics, policy, and consumer trends, and hosts a weekly radio show on CFRB.