What Color Is Your Event?: The Industry Resource on How to Think and Plan Creatively

Events demand your attention. You may think that you put together all the pieces, but that doesn’t guarantee success. Even with a compelling theme and clear objectives, if the event doesn’t attract the right audience and sustains their emotional engagement, the experience can fall flat. This book is an essential resource for meeting and event planners, marketers, and communication professionals who want to elevate their creative process and design events that truly connect, deliver, and produce results. Let What Color is Your Event? be your guide - whether you’re planning a corporate meeting, conference, brand activation or live experience - to think dimensionally and create strategic, immersive events that resonate.

Explore and understand the relationship of creative thinking, visual storytelling, and experiential design. Learn the role of event elements including décor, music, entertainment, and food and beverage to help you execute events with distinct brand personalities that don’t just look good – but feel good, achieve your goals. and give any event you plan its distinct personality.

Use this dynamic tool to help you shape your guests’ emotions, convey meaning, and support the event's purpose, and goals. Inside you'll find innovative behavioral strategies drawn from sociology, and design thinking, making this a go-to guide for anyone responsible for crafting events with impact and identity.