What Customers Like About You : Adding Emotional Value for Service Excellence and Competitive Advantage

Over the last two years David Freemantle has studied hundreds of companies around the world to discover how they achieved their competitive advantage. In What Customers Like About You he reveals the secret of their success: emotional value (e-value).

Dr. David Freemantle wrote his first book, the bestselling Superboss, in 1984 following a successful career on the board of a major airline. He founded his own consulting business, Superboss Ltd, based in the UK, which specializes in people management, motivation, customer service, and business planning. He spends much of his time running seminars around the world, has gained a reputation as a thought-provoking and stimulating speaker on the international lecture circuit, and is also the author of The Buzz and The Biz. Learn more at www.superboss.co.uk.