Title: What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave
Publisher: Thomas Nelson Inc
Publication Date: 2006
Language: English
ISBN 10: 0785288368
ISBN 13: 9780785288367
Binding: Soft cover
Condition: Acceptable

About this title

Synopsis

Business executive Scott McKain addresses the biggest obstacle to revenue for businesses in the twenty-first century-the disconnect between what customers seek and what organizations deliver. Drawing from his experience as Vice Chairman of a $100 million organization, McKain reveals how to provide a superior client experience and maintain customer loyalty.

About the Author

Scott McKain is the Co-founder and Principal of The Value Added Institute. His latest book, Collapse of Distinction, was named one of the “Ten Best Business Books” of the year by the Miami Herald, Sacramento Bee, and numerous other major publications. He has appeared on FOX News Network as an Analyst and Commentator.

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