What Do Your Customers Really Want?

What Do Your Customers Really Want? offers you methods to gain crucial information that will make you that much more effective in your job, determine your customers' superior needs and empower you to produce and sell that better mousetrap.
Today, marketers require better customer information as they try to develop and market improved products and provide superior services. This text yields a simple, sure-fire way to find out what it is your customers want from you and what they're willing to pay for it.
As more and more companies make the switch from product-driven to customer-driven strategies, it's of greater importance to know what the customer thinks. You can build a better mousetrap, but if it's not what the customer wants, it'll sit in your warehouse. Author John F. Lytle believes the more you know about what the customer truly needs, the more successful your business will be. How to find and use that knowledge is what this book is all about.
This book provides you with startling insights into common misconceptions about your customers' needs - it digs below the surface to pinpoint the new product or service features that increase customer loyalty. Filled with practical tips for discovering customers' superior needs, What Do Your Customers Really Want? helps you accurately anticipate their future needs in order to stay ahead of the competition. Some of the topics covered include: how to meet your customers' hidden needs, how to put customers in charge of R&D, how to name your price and get it.
This book offers numerous examples of companies that have been effective and ineffective in their approach to customer satisfaction. The examples illustrate customer needs that span industries, allowing you and your company to learn from the experiences of a manufacturer of industrial solvents even if you're a manufacturer of children's toys.
Whether you're a general manager, product manager, marketing executive or product design manager, the information between these covers will enable you to create a product ideally suited to your customers' specifications, produce and market it cost effectively, and give you the ideas to outsell your competitors.