What Is E-Business?: How the Internet Transforms Organizations : How the Internet Transforms Organizations

Feng Li

ISBN 10: 1405125578 / ISBN 13: 9781405125574

Published by BLACKWELL PUBL, 2006

About this Item

Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt, Versand Büchersendung - Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. A coherent introduction to e-business. Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Supported by online lecturer and student resources, available soon.

Seller Inventory # INF1000404083

Bibliographic Details

• Title: What Is E-Business?: How the Internet Transforms Organizations : How the Internet Transforms Organizations
• Publisher: BLACKWELL PUBL
• Publication Date: 2006
• Language: English
• ISBN 10: 1405125578
• ISBN 13: 9781405125574
• Binding: Gebundene Ausgabe
• Condition: Sehr gut

About this title

Synopsis

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

• 
  
• A coherent introduction to e-business.
  
• Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  
• Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  
• Supported by online lecturer and student resources, available soon.

About the Author

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.