What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards
Language: English
Published by Rochester Institute of Technology Press, 2011
- Softcover
- Used
Seller: zenosbooks, San Francisco, CA, U.S.A.zenosbooks
AbeBooks seller since March 24, 1997
Condition: Used
US$ 22.46
Quantity: 1 available
Add to basketItem description from seller
Rochester. 2011. December 2011. Rochester Institute of Technology Press. 1st American Edition. Very Good in Wrappers. 9781933360553. 6¾ × 10. 136 pages. paperback. keywords: Art Design Calligraphy. DESCRIPTION - This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. inventory #45752.
Seller Inventory # z45752
- Title
- What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards
- Author
- Cusick, Rick
- Publisher
- Rochester Institute of Technology Press
- Publication year
- 2011
- Condition
- Very Good in Wrappers
- Dust jacket
- No Jacket
- Binding
- paperback
- Language
- English
- ISBN 10
- 1933360550
- ISBN 13
- 9781933360553
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zenosbooks
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