What Our Lettering Needs (Paperback)

Rick Cusick

ISBN 10: 1933360550 / ISBN 13: 9781933360553

Published by RIT Cary Graphic Arts Press, 2011

About this Item

Paperback. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards.This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure,despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas. This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781933360553

Bibliographic Details

• Title: What Our Lettering Needs (Paperback)
• Publisher: RIT Cary Graphic Arts Press
• Publication Date: 2011
• Language: English
• ISBN 10: 1933360550
• ISBN 13: 9781933360553
• Binding: Paperback
• Condition: new

About this title

Synopsis

This book is a thorough account of Hermann Zapf’s contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company’s rich heritage. Since the late ‘70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf’s own philosophy that the artist’s challenge is “to ensure, despite technology and mass production, that beauty is never lost.”

About the Author

Rick Cusick is presently the Manager of Font Development for Hallmark Cards and oversees the design and development of proprietary fonts for the corporation. He is also a respected designer, calligrapher, and teacher working with the University of Kansas in developing lectures and curriculum for lettering, typography, and type design.