What You're Made for : Powerful Life Lessons from My Career in Sports

“I’m proud to call George a mentor and a friend.” —Michael Jordan

Orphaned at just thirteen in a still-segregated Washington, D.C., George Raveling was introduced to a relatively unpopular sport—basketball—in high school. The rest, as they say, is history. Raveling went on to become one of the winningest coaches of all time, a mentor to legendary athletes, and a confidant of the sport’s greatest coaches, including Bob Knight and John Wooden. He convinced Michael Jordan to collaborate with Nike on the Air Jordan. He led the 1984 U.S. men’s Olympic team to their ninth gold medal. He even once owned the original, handwritten copy of Dr. King’s most famous speech after an unlikely stint as a bodyguard during the famous March on Washington.  

Here, Coach Raveling tells the story of his extraordinary ascent, sharing incredible behind-the-scenes stories of his days working with the best in the game. But this book is more than a memoir—it’s a manual for life that presents surprising methods for harnessing your potential from a man who shaped the careers of so many legends. Raveling imparts lessons learned from his grandmother, his long career in basketball, and his lifelong habit of reading—to which he credits all his success.

Whether you’re an athlete, a leader, a parent, a student, or simply seeking to mold your raw talent into greatness, What You’re Made For is a blueprint for your life.

George Raveling, known to many as “Coach,” has transcended the intersections of sports, business, and culture. Following a standout college basketball career at Villanova University, he ascended to head coaching positions at Washington State University, the University of Iowa, and the University of Southern California. After retiring from coaching, Raveling joined Nike at the request of Phil Knight. His achievements include induction into the Naismith Memorial Basketball Hall of Fame and the National Collegiate Basketball Hall of Fame.

Ryan Holiday is one of the world’s bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, and The Daily Stoic, appear in more than forty languages and have sold over ten million copies. He is a longtime friend and admirer of Coach Raveling and is honored to help him tell his story.