What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it―to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work.

Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary:

• Business newspapers decrying the state of capitalism.
• Once-innovative companies struggling to save off senescence.
• Next gen employees shunning blue chips for social start-ups.
• Corporate miscreants getting pilloried in the blogosphere.
• Entry barriers tumbling in what were once oligopolistic strongholds.
• Hundred year-old business models being rendered irrelevant overnight.
• Newbie organizations crowdsourcing their most creative work.
• National governments lurching towards bankruptcy.
• Investors angrily confronting greedy CEOs and complacent boards.
• Newly omnipotent customers eagerly wielding their power.
• Social media dramatically transforming the way human beings connect, learn and collaborate.

Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to...

• move from defense to offense
• reverse the tide of commoditization
• defeat bureaucracy
• astonish their customers
• foster extraordinary contribution
• capture the moral high ground
• outrun change
• build a company that's truly fit for the future

Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Noted business thinker and strategist Gary Hamel has been on the faculty of the London Business School for nearly thirty years. He is the founder of the California-based think-tank The Management Lab. His most recent initiative is The Management Innovation eXchange (www.managementexchange.com), a pioneering effort aimed at reinventing management by harnessing the power of open innovation. Hamel is the author of five books and numerous articles for the Harvard Business Review as well as the Wall Street Journal, Fortune, and the Financial Times. He consults widely and has led change initiatives in some of the world’s most prominent companies.