This small store survival guide has won three national awards for it's "How-to" information written by a woman who DID! The Louisiana Retailer of the Year in 1984, T.J. Reid shares her strategy for success in plain easy-to-understand language. A must-read for anyone in the fashion industry and anyone wanting to learn more about owning and operating a small specialty store. No retail store should be without this bible of of retai. It's a wealth of nitty-gritty information from her person who knows this business!

About the Author

T.J. Reid has almost 40 years experience in the retail fashion & gift industry. This Louisiana Retailer of the Year has also been chosen Outstanding Young Woman of America and named to Who's Who Women of the World. Selected Chamber of Commerce Woman of the Year, she spends her time traveling across the country presenting workshops for small store owners and civic groups, chambers and down town merchants associations on how to be better retailers. Her topic list includes 10 basis retailing 101 seminars an her clients include every apparel & gift market center in the nation as well as Canada. Her corporate client list reads like who's who in the fashion industry. She is a featured columnist in Pageantry Magazine, ACCESSORIES, and Dallas Fashion Update and a contributor to USA TODAY.

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