What Is Packaging Design (Essential Design Handbooks)

Calver, Giles

ISBN 10: 2880466180 / ISBN 13: 9782880466183

Published by RotoVision, 2005

About this Item

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00072838200

Bibliographic Details

• Title: What Is Packaging Design (Essential Design Handbooks)
• Publisher: RotoVision
• Publication Date: 2005
• Language: English
• ISBN 10: 2880466180
• ISBN 13: 9782880466183
• Binding: Soft cover
• Condition: Very Good

About this title

Synopsis

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
Grafik

This is a highly visual, compact-format sourcebook, packed with top international packaging designersÆ contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

About the Author

Giles Calver is the co-founder, design strategist and Managing Director of Lippa Pearce Design. Giles previously worked for Ogilvy & Mather Direct and DMB&B Direct before forming Lippa Pearce. Giles currently works with a broad range of clients developing brand and communication strategies. He is also the author of the RotoVision book Retail Graphics. He lives and works in London.