What is Packaging Design?

Giles Calver

37 ratings by Goodreads

Language: English

Published by Rotovision, 2003

2880466180 / 9782880466183

Series: Book 4 of 11 - Essential Design Handbooks

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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)

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Highly visual and packed with top international packaging designer's contemporary work, with essays on the surrounding issues, this title lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

Seller Inventory # 00095446656

Title
What is Packaging Design?
Author
Giles Calver
Publisher
Rotovision
Publication year
2003
Condition
Good
Binding
Hardback
Language
English
ISBN 10
2880466180
ISBN 13
9782880466183
Series
Book 4 of 11: Essential Design Handbooks

World of Books (was SecondSale)

Montgomery, IL, U.S.A.

5-star seller

AbeBooks seller since December 20, 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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