?What If!: How to Start a Creative Revolution at Work

Allan, Dave; Kingdon, Matt; Murrin, Kris; Rudkin, Daz

ISBN 10: 1841120685 / ISBN 13: 9781841120683

Published by Capstone, 2001

About this Item

Seller Inventory # U9781841120683

Bibliographic Details

• Title: ?What If!: How to Start a Creative Revolution at Work
• Publisher: Capstone
• Publication Date: 2001
• Language: English
• ISBN 10: 1841120685
• ISBN 13: 9781841120683
• Binding: Soft cover
• Edition: 1775634317.
• Condition: Very Good
• Dust Jacket Condition: 37919318
• Signed: 4/8/2026 7:45:17 AM
• Seller catalogs:
  • 1
  • U
  • 9781841120683

About this title

Synopsis

?What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.

About the Author

Dave Allan co-founded ?What If! in 1992 with Matt Kingdon. Prior to that Dave helped set up the European innovation process of Unilever subsidiary Lever Brothers. He has led over 100 innovation projects which have helped inspire ?What If!’s tools of creative thinking. Matt Kingdon marketed Unilever brands in the UK and Thailand. His focus was new product development. Latterly he was responsible for the introduction of Unilever’s brand portfolio in various emerging markets around the world. He has designed and facilitated breakthrough creative workshops in numerous categories and countries. Kristina Murrin studied Psychology at Cambridge University and later whilst at Procter and Gamble in the UK and USA explored what makes some managers more creative than others. She joined ?What If! in 1994 and led the development of ?What If!’s creative training programmes. Daz Rudkin joined ?What If! from Unilever in 1994 where he worked as a marketer and led organisational change projects. He now leads a team of consultants researching and advising on innovation culture around the world.